For women 45+ who’ve built everything else in life

You Planned For Everything Except This.

The Strong & Lean Women’s Club: your macros, your workouts, and monthly live coaching from Ruth Sheridan — built for women 45+ who refuse to quietly decline.

Yes, I Want In → Claim My Charter Spot

Founder rate: $47/mo, locked for life — first 100 members only.

It Doesn’t Happen All At Once.

It’s not one dramatic day. It’s a hundred quiet no’s — the suitcase you can’t carry up the stairs, the hike you sit out, the jar you hand to someone else and laugh off.

You’ve built a plan for your money, your career, your family. This is the plan for the one thing everything else depends on.

1–2%
Muscle mass lost per year after 50
$21K–$66K
Average cost of a hip fracture
$76,632
Average yearly cost of assisted living

Everything You Need. Nothing You Don’t.

One membership, built around the four things that actually move the needle after 45.

1

Your Macros

Calculated for your body, your age, your goals — not a generic number.

2

Full App Access

Your plan and tracking, all in one place.

3

Your Workout Plan

Built to build strength and lean muscle after 45 — not punish you.

4

Monthly Live Call With Ruth

Real coaching, every month, live — not a recording.

5

A Community That Gets It

Women in the exact same season of life, doing this together.

Simple To Start.

1

Join the Club

Claim your founding spot below.

2

Get Your Plan

Your macros and workout plan are set up around you.

3

Show Up Monthly

Track, train, and join the live call with Ruth every month.

Charter member pricing

Ends At 100 Members.

$47/ month

Locked in for life if you join now.

Regular rate after founding spots fill: $97/mo

 

81 of 100 founding spots remaining

Claim My $47/mo Spot →

Spots are limited to the first 100 members.

Real Women. Real Results.

Questions, Answered.

What exactly do I get for $47/month?

Your personalized macros, full access to the app, a workout plan built for your body, one live group coaching call with Ruth every month, and access to a supportive, uplifting community of women on the same path as you.

Is this a long-term commitment?

No — it’s a monthly membership, cancel anytime. Founding members keep their initial/mo rate for as long as they stay a member.

I’m not in great shape right now — is this still for me?

Yes. This is built specifically for women 45+ getting started or restarting. Whether you have been working out for years or just getting started, there is a path for you — not for people who are already elite athletes who are already in great shape.

What if I have hormonal changes or menopause going on?

This is exactly who the Club is built for. Your macros and training account for what’s actually happening in your body at this stage of life.

How is this different from a free fitness app?

You get a plan built for your midlife body, plus live monthly coaching directly from Ruth — not just a generic app.

What happens after the 100 founding spots are filled?

The rate increases to $97/mo for new members. Founding members keep starting rate/mo for as long as they stay subscribed.

You’ve Planned For Everything Else. Start This Today.

Founding pricing disappears once the first 100 spots are filled.

Join The Strong & Lean Women’s Club →

Results vary based on individual effort and adherence. Monthly membership, cancel anytime.

© Fit Wise Woman — Ruth Sheridan Coaching. All rights reserved.